In the highly competitive business environment, business organizations need people with managerial talents and skills to better manage their organizations more efficiently and effectively.
Managerial competences are prerequisites of successful and excellent organizations today in the knowledge based economy of the information millennium. The OUM Master of Management program is designed to provide you with highly commendable managerial skills and competences to enhance your managerial career and professional development.
Core Courses |
Subject Name |
Credit |
BMME 5103 : Managerial Economics
The course discusses economic concepts and decision science methodology which are necessary to help make effective decision in business and administration organizations. The course focuses on the application of microeconomic analyses to business and administrative problems. Topics include demand analysis, production and costs, and price-output determination under various market structures and pricing techniques.
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3 |
BMOM 5103 : Organization and Business Management
This course is an introduction to key concepts in management and organization. The purpose is to allow students to understand the manager’s role, constraints, leverages and opportunities within complex organizations. A methodological approach in applying the knowledge in behavioural science is emphasized, which in turn assist in determining relevant courses of action in resolving problems in organizations.
This course will also discuss the key elements in managerial decision making, planning, leadership, organizational structure and design, human resources management and organizational control. Issues relating to social responsibility, ethics, managing change, and international management are discussed. Relevant cases in the key topics will be discussed.
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3 |
BMAC 5103 : Accounting for Business Decision Making
The course is designed for management students without previous in-depth exposure to managerial accounting. Internal or managerial accounting system provides a unique information environment to assist managers in handling the tasks of planning, control and decision-making.
Today’s Management Accountants focus on the advisory and consulting services related to strategic planning, organizational control and broad business decisions. Their roles are not only tailored to costing, product pricing, asset and liability management, and investment analysis and performance evaluation but also extended to financial and organizational reengineering.
The type and nature of information supplied by the internal system of Accounting is rather flexible and customized to the needs of managers. It is also a dynamic function that evolves consistently as organizational changes occur. Parallel to the current trend in business, issues of global significance are heavily discussed and explored in this course.
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3 |
BMMK 5103 : Marketing Management
The course will cover the major aspects of marketing decision-making: role of marketing in business organizations; analysis of marketing opportunities; development of marketing strategies; and implementing and control of marketing efforts. The course is interactive in nature; involving discussions, case analysis and assignments. |
3 |
BMFN 5103 : Financial Management
The course will focus on theories, concepts, and principles as opposed to institutional materials, although some institutional background is also presented. Since this course is required of all MBA students, and not just finance majors, a great deal of materials will be covered, but in-depth treatments will be left to follow-on courses.
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3 |
BMLW 5103 : Business Law
This course covers the major laws affecting business enterprises in Malaysia. Topic includes the laws relating to agency, partnership, sale of goods and hire purchase.
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3 |
BMOB 5103 : Organizational Behaviour
This course provides an overview in understanding people at their work place. Organizational behaviour provides a systematic approach in understanding the actions and attitudes of people that take place in organizations.
In this course, students will be exposed to the foundations of the field in organizational behaviour, fundamentals of individual behaviour, values, attitudes, perceptions, personality, emotions, motivations and decision making. Bases of group behaviour, teams and groups, communication, leadership, power and politics, conflicts and negotiations are focused on. Factors relating to technology and work design, organizational culture, and organizational change and development are also discussed.
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3 |
Pre-requisite(s) |
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BMOM 5103 Organizational Management |
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BMRM 5103 : Research Method for Manager
Its purpose and importance. Various types of research, characteristics of scientific research, methods of reasoning, and hypothetic-deductive method are discussed. Formulating research problem, research objectives, theoretical framework, hypothesis, research design, data collection methods, scale and measurements, reliability and validity, data analysis techniques, report writing and presentation are discussed.
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3 |
BMIT 5103 : Information Technology for Managers
This course will discuss organization and management, elements and infrastructure of Information Technology, Information System, types of computer based Information System and Organizational Information System used in organizational management. The concepts of knowledge management for building an effective Information System for digital firm also will be highlighted.
|
3 |
BMST 5103 : Strategic Management
This course focuses on formulating and implanting short and long-term strategies. As in most private and public organizations, policies and strategies are formulated and implanted in a multi-faceted global environment of social, political, economics, and legal entities. The main purpose of this course is to develop a conceptual framework of “general management’s perspective” on strategic thinking and direction in formulating policies and strategies. Students will be introduced to the latest application managerial tools and techniques that should be utilized in assisting the decision-making process. Focus would also be made to evaluate the impact of situations and implications to the total enterprise.
|
3 |
Subject Name |
Credit |
A |
MARKETING |
BMCB 5103: Consumer Behaviour
The consumer behavior module provides a comprehensive understanding of the characteristics of an individual consumer, internal factors such as attitude, motivation, personality, perception and external factors such as family, reference groups, social and culture.
This module also aims to discuss how individual characteristics and external factors can influence the attitude and change in attitude of a particular individual, process of identifying problems, decision making process and also consumer purchasing decisions.
Issues of current and future consumer behavior will also be discussed.
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3 |
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Pre-requisite(s) |
BMMK 5103 |
Marketing Management |
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BMMR 5103 : Marketing Research
The course focuses on marketing research processes. Various types of research designs, data collection methods and statistical analysis. Research designs such as exploratory research, experiments and test marketing will also be discussed. Various forms of data will be also discussed: secondary, standardized research services and primary data will be elucidated. The course emphasizes on wide range statistical tools that are available to a marketer. The course ends with deliberation on report writing and presentation.
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3 |
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Pre-requisite(s) |
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BMMK 5103 Marketing Management |
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BMSV 5103 : Service Marketing
This course underlines the meaning and concept of basic service marketing in comparison with marketing tangible goods. It covers the unique characteristics of services such as intangibility, inseparability, variability and perish ability. It also includes considerations of consumer behaviour and ethics concerned with the preparation process of services. Topics relevant to service management include issues of processes, physical design of firm, and human (termination of work training, empowerment and managing consumers). The additional 3Ps to the original 4Ps, issues such as organization culture, and introductory to service audit will also be discussed.
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3 |
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Pre-requisite(s0 |
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BMMK 5103 Marketing Management |
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BMMS 5103 : Marketing Strategy
The course discusses three major components of marketing strategy:
- Marketing strategy development which encompasses major topic like situational analysis and market segmentation.
- Designing market driven strategies and programs which focus what important topic like market targeting, strategic positioning and developing marketing mix strategies, and
- Implementation and control of market driven strategies which look into aspects of marketing plans, implementation of the plan and performance assessment.
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3 |
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Pre-requisite(s) |
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BMMK 5103 Marketing Management |
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B |
HUMAN RESOURCE MANAGEMENT |
BMHR 5103 : Human Resource Management
This course emphasizes a pragmatic approach to the study of human resource management. Common themes include HRM’s potential link to contribute to organizational success and employee well-being and the relationships that exist between employers and employees. This course aims to introduce students to human resource activities such as HR planning, meeting the organization’s people requirements through job planning and job design, employee recruitment, selection and termination.
This course also deals with the development of human resource through human resource development, career development and performance appraisal. It also focuses on employee rewards such as incentives and benefits; and concludes with labour and industrial relations.
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3 |
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Pre-requisite(s) |
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BMOM 5103 Organizational Management |
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BMIR 5103 : Industrial Relations
This course discusses issues pertaining to work and industrial law. Topics include employment contract, employer and employee obligations, terms and regulations of work as well as management prerogatives. Principles of wrongful behaviour and domestic investigations are emphasized. Also highlighted are matters with regards to industrial relations, workers’ union, collective bargaining and collective agreements. In this module, students will also be exposed to different types of industrial disputes and resolutions; Employees Provident Funds, Social Security Employee and functions of Industrial and Labor Court to settle discrepancies between employer and employee.
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3 |
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Pre-requisite(s) |
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BMOM 5103 Organizational Management |
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BMHR 5203 : Human Resource Development
Developing effective training programs is a significant concern for today’s managers. This course is designed to enable students to understand the theories and conceptual underpinnings of training and development. This module emphasizes on structural considerations and processes vital for managers in planning training and development programs at the micro level. Emphasis is also given to main methods used to train, develop and evaluate employees in an organization.
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3 |
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Pre-requisite(s) |
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BMOM 5103 Organizational Management |
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BMHR 5103 Human Resource Management |
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Pre-requisite(s) |
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BMHR 5103 Human Resource Management |
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C |
ENTEPRENEURSHIP |
BMNV 5103 : New Venture Development
The course encompasses virtually every business discipline, as each unit requires students to address issues in all areas involved in setting up and managing a business enterprise.
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3 |
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Pre-requisite(s) |
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BMAC 5103 Accounting for Decision Making |
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BMFN 5103 Financial Management |
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BMOM 5103 Organizational Management |
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BMMK 5103 Marketing Management |
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BMET 5103 : Entrepreneurship
The emphasis of this course is on the aspect of nurturing entrepreneurship culture among students so they can appreciate the value of entrepreneurship in their daily lives. Students will be introduced to the fundamental of entrepreneurship: its historical perspective, concept and theory, and the individual entrepreneurial development. Students will also be exposed to creative and innovative development that will enhance their abilities in identifying business opportunities. Emphasis will also be made on methods of starting a business.
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3 |
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Pre-requisite(s) |
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BMAC 5103 Accounting for Decision Making |
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BMFN 5103 Financial Management |
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BMOM 5103 Organizational Management |
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BMMK 5103 Marketing Management |
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BMSB 5103 : Small Business Management
The course will focus on the effective management of small business venture. Among the topics to be covered are entrepreneurial strategy, business opportunities for small businesses, small business management, marketing and financing.
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3 |
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Pre-requisite(s) |
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BMAC 5103 Accounting for Decision Making |
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BMFN 5103 Financial Management |
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BMOM 5103 Organizational Management |
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BMMK 5103 Marketing Management |
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BMED 5103 : Enterprise Development
The course is designed to provide a broad overview of the major concepts and processes. The course will focus on: self assessment; entrepreneurial career choices; entrepreneurial decision making; techniques entrepreneurs and investors use for evaluating and testing the feasibility of business opportunities; and ethical management of self and start-up.
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3 |
D |
Specialized Project Work |
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Subject Name |
Credit |
Project Work I |
3 |
Project Work II |
3 |
