The objectives of the Master of Business Administration (MBA) program are to:

• Enhance your managerial competences and add value on current managerial knowledge
• Sharpen your analytical and conceptual skills
• Improve your employability and managerial career development.

In the hyper-competitive business environment coupled with rapid changes in the socio- economic and political scenario and fast technological developments, business organizations' survival kit is to ensure that it has creative and innovative people who are dedicated and committed towards excellence.

'Le Prix d'Excellence' implies that you need a pool of talented personnel with the cutting-edge knowledge and competences to cope with the pressing demands of managerial work.

The OUM MBA provides you the opportunity to enhance your managerial skills and competences without sacrificing your professional and career development.

The MBA program is designed to enhance the managerial skills and capability in managing organizations efficiently and effectively.

Credit requirements to graduate are as follows:

Program Structure

Core Courses
Subject Name	Credit
BMME 5103 : Managerial Economics The course discusses economic concepts and decision science methodology which are necessary to help make effective decisions in business and administration organizations. The course focuses on the application of microeconomic analyses to business and administrative problems. Topics include demand analysis, production and costs, price-output determination under various market structures and pricing techniques.	3
BMOM 5203 : Organization and Business Management This course is an introduction to key concepts in management and organization theory. Its goal is to enable students to understand the manager’s role, constraints, leverages and opportunities within complex organizations. It stresses the use of behavioural science based on research and the formulation of systematic diagnoses, which in turn will lead to specific courses of action. The purpose of the course is to introduce the student to the different aspects of organizational business management as a clear understanding of management approaches is critical to effectively manage an organization. This course takes the perspective of a manager who needs to plan, organize, lead and control.	3
BMAC 5203 : Accounting for Business Decision Making The course is designed for business students without previous in-depth exposure to managerial accounting. Internal or managerial accounting system provides a unique information environment to assist managers in handling the tasks of planning, control and decision-making. Today’s Management Accountants focus on the advisory and consulting services related to strategic planning, organizational control and broad business decisions. Their roles are not only tailored to costing, product pricing, asset and liability management, and investment analysis and performance evaluation, but also extended to financial and business reengineering. The type and nature of information supplied by the internal system of Accounting is rather flexible and customized to the needs of managers. It is also a dynamic function that evolves consistently as organizational changes occur. Parallel to the current trend in business, issues of global significance are heavily discussed and explored in this course.	3
BMMK 5103 : Marketing Management The course will cover the major aspects of marketing decision-making: role of marketing in business organizations; analysis of marketing opportunities; development of marketing strategies; and implementation and control of marketing efforts. The course is interactive in nature, involving discussions, case analysis and assignments.	3
BMMF 5103 : Managerial Finance The course will focus on theories, concepts, and principles as opposed to institutional materials, although some institutional background is also presented. Since this course is required for all MBA students, and not just finance majors, a great deal of materials will be covered, but in-depth treatments will be left to follow-on courses.	3
BMLW 5103 : Business Law This course covers the major laws affecting business enterprises in Malaysia. Topics include the laws relating to agency, partnership, sale of goods and hire purchase.	3
BMOB 5103 : Organizational Behaviour This course provides an overview in understanding people at their work place. Organizational behaviour provides a systematic approach in understanding the actions and attitudes of people that take place in organizations. In this course, students will be exposed to the foundations of the field in organizational behaviour, fundamentals of individual behaviour, values, attitudes, perceptions, personality, emotions, motivations and decision making. Bases of group behaviour, teams and groups, communication, leadership, power and politics, conflicts and negotiations are focused on. Factors relating to technology and work design, organizational culture, and organizational change and development are also discussed.	3
BMBR 5103 : Business Research Method This course focuses on the research elements, components, and processes in scientific research, its purpose and importance. Various types of research, characteristics of scientific research, methods of reasoning, and hypothetic-deductive method are discussed. Formulating research problems, research objectives, theoretical framework, hypothesis, research design, data collection methods, scale and measurements, reliability and validity, data analysis methods, report writing and presentation are discussed.	3
BMIT 5103 : Information Technology for Managers This course will discuss organization and management, elements and infrastructure of Information Technology, Information System, types of computer based Information System and Organizational Information System used in organizational management. The concepts of knowledge management for building an effective Information System for digital firm will be also highlighted.	3
BMST 5103 : Strategic Management This course focuses on formulating and implanting short and long-term strategies. As in most private and public organizations, policies and strategies are formulated and implanted in a multi-faceted global environment of social, political, economics, and legal entities. The main purpose of this course is to develop a conceptual framework of  general managements perspective on strategic thinking and direction in formulating policies and strategies. Students will be introduced to the latest managerial tools and techniques that should be utilized in assisting the decision-making process. Focus would also be made to evaluate the impact of situations and implications to the total enterprise.	3

Pre-requisite(s)

BMAC 5203

Accounting for Business Decision Making

BMMF 5103

Managerial Finance

BMOM 5203

Organization and Business Management

BMMK 5103

Marketing Management

Specialization

Subject Name

Credit

MARKETING

BMCB 5103 : Consumer Behaviour The consumer behaviour module provides a comprehensive understanding of the characteristics of an individual consumer, internal factors such as attitude, motivation, personality, perception and external factors such as family, reference groups, social and culture. This module also aims to discuss how individual characteristics and external factors can influence the attitude and change in attitude of a particular individual, process of identifying problems, decision making process and also consumer purchasing decisions. Issues of current and future consumer behaviour will also be discussed.

3

BMMR 5103 : Marketing Research The course focuses on marketing research processes. Various types of research designs, data collection methods and statistical analysis. Research designs such as exploratory research, experiments and test marketing will also be discussed. Various forms of data: secondary, standardized research services and primary data will be elucidated. The course emphasizes on wide range statistical tools that are available to a marketer. The course ends with deliberation on report writing and presentation.

3

Pre-requisite(s)

BMMK 5103

Marketing Management

BMSV 5103 : Service Marketing This course underlines the meaning and concept of basic service marketing in comparison with marketing tangible goods. It covers the unique characteristics of services such as intangibility, inseparability, variability and perish ability. It also includes considerations of consumer behaviour and ethics concerned with the preparation process of services. Topics relevant to service management include issues of processes, physical design of firm, and human (termination of work training, empowerment and managing consumers). The additional 3Ps to the original 4Ps, issues such as organization culture, and introductory to service audit will also be discussed.

3

Pre-requisite(s)

BMMK 5103

Marketing Management

BMMS 5103 : Marketing Strategy The course discusses three major components of marketing strategy: • Marketing strategy development which encompasses major topic like situational analysis and market segmentation. • Designing market driven strategies and programs which focus what important topic like market targeting, strategic positioning and developing marketing mix strategies, and • Implementation and control of market driven strategies which look into aspects of marketing plans, implementation of the plan and performance assessment.

3

Pre-requisite(s)

BMMK 5103

Marketing Management

FINANCE

BMCF 5103: Corporate Finance This subject emphasizes on theoretical and practical aspects of corporate finance in the formation of corporate financial policies. This subject is also an extension to Financial Management. Special topics including capital structure policy and optimum dividend, agency theory, models of capital asset pricing, the extension of capital budgeting, corporate financing, interactions of financial decisions and investments will also be elaborated.

3

Pre-requisite(s)

BMMF 5103

Managerial Finance

BMIA 5103 : Investment Analysis This course discusses investment concepts, security evaluation and analysis, portfolio analysis, and various forms of derivatives. Important topics covered : Risk and return relationships, financial market behaviour and practices, bond and equity valuation, technical and fundamental analysis, multiple asset portfolio of risk and return trade-off, and various forms of derivatives useful for hedging practices.

3

Pre-requisite(s)
BMMF 5103	Managerial Finance

BMBM 5103 : Bank Management The course focuses on the basic theories and their applications to decision-making framework of banks. It also analyses the unique risks faced by the banking institutions and how these risks are to be dealt with. The topics discussed include banking industry and regulations, evaluation of bank performance, managing interest rate risk, managing the cost of funds, bank capital and liquidity and managing bank portfolios.			3
	Pre-requisite(s)
	BMMF 5103	Managerial Finance
BMIF 5103 : Islamic Financial Management The course discusses investment and financing principles in Islamic business organizations. Major topics elaborated are: general limitations imposed upon Muslims, riba-free transactions and zakat; investment and financing tools such as shirka, mudharabah, capital budgeting, etc.; and Islamic Financial System.			3
	Pre-requisite(s)
	BMMF 5103	Managerial Finance
ISLAMIC FINANCE
BMBC 5103 : Basic Concepts in Islamic Finance The course provides the foundations to enable students to critically evaluate from the Islamic Perspective the rapidly evolving tools of Islamic Finance and Banking. It discusses the fundamentals of Islamic Economic System, examines trade from the Islamic Perspective to enable students to critically evaluate the contentious tools of Islamic Financing; and provides an in-depth study of Riba as a basis of examining instruments to ensure their compliance with the concept of riba-free elements.				3
BMIF 5103 : Islamic Financial Management The course discusses investment and financing principles in Islamic business organizations. Major topics discussed are: general limitations imposed upon Muslims, riba-free transactions and zakat; investment and financing tools such as shirka, mudharabah, etc; capital budgeting and introduction to Islamic Financial System.				3
BMIS 5103 : Islamic Financial System The course begins with the discussions on the basic role and elements of a Financial System. It then examines the shortcomings of the conventional system from the Islamic Perspectives. The course then examines the Ideal Islamic Model – the Two-tier Mudharabah and the Direct Financing Model. It also discusses the various Transitory Models. The course concludes with a discussion on Markets, Institutions and Instruments needed for a full-functioning of an Islamic Financial System.				3
BMII 5103 : Issues in Islamic Finance The course discusses various contentious issues in Islamic Finance and Banking. Among the issues would be the preponderate use of the secondary tools rather than the primary tools of Islamic Investment and Financing; the supposed differential consequential impact of Riba in al-Quran and Riba in as-Sunnah; explicit and implicit interest; project discounting and Bill Discounting.				3
HUMAN RESOURCE MANAGEMENT
BMHR 5103 : Human Resource Management This course emphasizes a pragmatic approach to the study of human resource management. Common themes include HRM  potential link to contributions to organizational success and employee well-being and the relationships that exist between employers and employees. This course aims to introduce students to human resource activities such as HR planning, meeting the organization’s people requirements through job planning and job design, employee recruitment, selection and termination. This course also deals with the development of human resource through human resource development, career development and performance appraisal. It also focuses on employee rewards such as incentives and benefits; and  concludes with labour and industrial relations.				3

Pre-requisite(s)
BMOM 5203	Organization and Business Management

BMIR 5103 : Industrial Relations This course discusses issues pertaining to work and industrial law. Topics include employment contract, employer and employee obligations, terms and regulations of work as well as management prerogatives. Principles of wrongful behaviour and domestic investigations are emphasized. Also highlighted are matters with regards to industrial relations, workers’ union, collective bargaining and collective agreements. In this module, students will also be exposed to different types of industrial disputes and resolutions, Employees Provident Funds, Social Security Employee and functions of Industrial and Labor Court to settle discrepancies between employer and employee.

3

Pre-requisite(s)
BMOM 5203	Organization and Business Management

BMHR 5203 : Human Resource Development Developing effective training programs is a significant concern for today’s managers. This course is designed to enable students to understand the theories and conceptual underpinnings of training and development. This module emphasizes on structural considerations and processes vital for managers in planning training and development programs at the micro level. Emphasis is also given to main methods used to train, develop and evaluate employees in an organization.

3